I recently joined a new start-up (what other kind of job is there in Silicon Valley!) called Zuberance. It's a Word-of-Mouth Marketing (WOMM) application company. I am so excited to be back at a software company, I almost got emotional. Really. For the past week, I've been drinking from the fire hose of information, both about the company, but mostly about word-of-mouth marketing. Groundswell, by Charlene Li, is a good primer and womma.org is the industry association.
Since WOMM is a new marketing medium as a formal discipline -- as opposed to the literal word of mouth we've all been doing since time immemorial -- I thought I'd practice what I'm now preaching. So here goes:
Zuberance is hosting a webinar on June 24, at 11am Pacific, on how B-to-B marketers can harness word-of-mouth marketing to drive sales now. Go here to register.
In the mean time, think about the following:
Which brands or products would you recommend to your friends or colleagues? After a bit of thought, here's my list in no particular order:
* Trader Joes
* Toyota
* Palm Treo (I know it's ancient, but I will hang on to mine until its bitter end - or until the Pre makes it on to Verizon's network)
* Yahoo! Mail (sorry Google - my gripes will be the subject of another post)
* Target
* Microsoft Excel
* Jones New York apparel
* Renegades Drum and Bugle Corps
* Babycenter.com
What brands do you advocate?
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