I've been thinking a lot about word-of-mouth marketing in the past day or two. Here's a perfect example. Costco, Trader Jo's, and the independent businesses mentioned should be pretty happy. This also frustrates me to no end because I love Trader Jo's -- kid friendliness being just one reason -- but the meat thing means fewer trips there and more trips to Safeway.
I have to believe that TJs knows that it has many advocates (or Promoters in marketing-speak) in parents, hence the kid-sized shopping carts, balloons, and baby cooing by clerks who in some cases don't look like they would be interested in babies. The importance of kid-friendliness hasn't escaped Safeway either. The stores have the car-front shopping carts to entertain (and contain) the kids. And of course there is the obligatory "Do you need help out today, ma'am?" (Hint: no one under the age of 80, that I know, likes to be called "ma'am.") The staff is frinedly enough and my baby gets the occassional coo. So why aren't parents more enthused about Safeway, myself included?
Anyone?
Wednesday, June 3, 2009
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